Michelob ULTRA
Superior Bowl

A star-studded night of cold beers and hot strikes.

 

“Where The Players Play When They’re Not Playing”

Michelob ULTRA is doubling down on joy during the highest-profile sports weekend of the year. The “Superior Light Beer” is bringing together legendary athletes and entertainers for some friendly competition on a level playing field: the bowling alley.

To continue ULTRA’s commitment to women’s sports and equal representation of all gender identities in our advertising, we invited Women’s Sports Foundation to host Superior Bowl: our on-the-ground experience in Los Angeles that brought this year’s Super Bowl TVC to life for one night only.

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#ULTRABowl

Athletes and entertainers from Michelob ULTRA’s roster teamed up with talent from the Women’s Sports Foundation to compete in a three-frame bowling showdown benefitting WSF’s organization.

Ludacris emceed while a set by DJ D-Nice kept the party rolling. Saweetie closed the night with a performance of her chart-topping hits.

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RESULTS

11.6MM PR Impressions

23K Social Impressions

764 Total Attendees

 

CREATIVE TEAM

  • Agency: Mosaic North America

  • Group Creative Director: Tom Slater

  • Creative Director/On-Site Creative Lead: Robert Navarro

  • Design: Karl Chen, Kassandra Cordingley, Kathleen Harmon

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