Select Cannabis SelectX
Lift-off begins at 4:20.
A Journey to Space
Landing at Pitchfork, Life is Beautiful, and Outside Lands the summer of 2021, Select Cannabis invited festival-goers to roll up into our space station.
Travelers were encouraged to weed out negative thoughts and prepare for a mission that centered around joy, peace, and wonderment within – leaving everyone who floated on through feeling infinitely Better.
An Elevated Experience
As visitors boarded SelectX, they first engaged with an interactive Control Room that focused on product education and display.
We built an infinity room photo opp to maximize our space and alter reality for those that stepped inside. It was dressed as a galaxy made up of cannabinoid constellations created from the molecular structures of genuine cannabis strains.
Our moon-shaped hammock pods illuminated at night, giving guests and their buds a chill place to float in zero gravity.
Astro Alley
Our festival footprint expanded beyond the SelectX space station and into a high-traffic alleyway – ensuring their journeys ended on a high note.
An immersive light show, high-energy space jams, and feel-good messaging along the way created good vibes that reinforced Select’s high standards for living Better.
CREDITS
Agency: Mosaic North America
Associate Creative Director: Robert Navarro
Design Director: Hannah Smith
Design: Daniel Halyburton
Sr. Copywriter: James Luckett