Michelob ULTRA x Netflix
New Members Day

From Screen to the Green

Before hitting airwaves during the big game, Michelob ULTRA needed to bring this year’s “New Members Day” Super Bowl spot to life on the ground in Phoenix with an epic event that doubled as the exclusive premiere of Netflix’s latest golf docuseries, Full Swing.

The IRL event (much like the TVC) featured legendary athletes and entertainers hitting the links with nostalgic nods to the classic golf movie, Caddyshack throughout the two-story experience and served as the debut of a partnership with the streaming giant.