Michelob ULTRA
Movement Live
A first-ever global, hybrid workout event series with live music by GRAMMY-winning artist, Zedd.
RESULTS
Adweek Experiential Award Winner:
Best Experiential Activation by a Beverage Brand
Digiday Content Marketing Award Winner:
Best Use of Real-Time Streaming Video
194MM Total Impressions
2.1MM Total Views (Live + VOD)
654K Minutes Watched (Livestream + VOD)
18,575 Social Mentions
100% Positive + Neutral Sentiment
6:49 Average View Time
CREDITS
Agency: Mosaic North America
Group Creative Director: Tom Slater
Creative Director/On-Site Creative Lead: Robert Navarro
Design: Karl Chen, Daniel Halyburton